Last week: a report on key pathways for the fashion industry's decarbonization, the 2025 Circular Fashion Index, funding for recycled and next-gen materials, and a new clothes sharing app.
This was a lot of great news this week! I especially loved the Decarbonizing Fashion article, using realistic economics to show how brands can decarbonize in a way that's good for business. it found that 2 main areas where fashion brands can couple decarbonization with business strategy is by reducing overproduction & limiting online returns. AI may be helpful in this through demand forecasting, which would reduce the waste in producing products that don't sell, as well as ensure online clothing is most accurately portrayed to reduce returns. And of course, that would inevitably help business for brands by cutting unnecessary production & costs. Super great info there!!!
This was a lot of great news this week! I especially loved the Decarbonizing Fashion article, using realistic economics to show how brands can decarbonize in a way that's good for business. it found that 2 main areas where fashion brands can couple decarbonization with business strategy is by reducing overproduction & limiting online returns. AI may be helpful in this through demand forecasting, which would reduce the waste in producing products that don't sell, as well as ensure online clothing is most accurately portrayed to reduce returns. And of course, that would inevitably help business for brands by cutting unnecessary production & costs. Super great info there!!!